We felt that widespread use of bicycles is the best thing that could happen to a city and the people who ride them in it. That is why in the summer of 2010, some months before we even started as an agency, the idea of Biernes with a B. (for Viernes, meaning Friday in Spanish) arose. 

Biernes was to be a group to organize cultural events to visit and enjoy on a bike. These events would allow riders to mingle and spark reflection about sustainable mobility. This initiative of ours was carried forward with the necessary and disinterested collaboration of various artists, institutions, groups and businesses.

Under this name, we launched our other projects related to the promotion of bicycles such as FestiBal with a B for Bike and the Bike Procession, until finally, for the sake of simplicity and practicality we decided to centralize all of this in Viernes to help avoid confusion.

This was the first action undertaken by Biernes before Viernes.

During the celebration of Madrid’s Noche en Blanco (Up all Night cultural event) on the 11th of September 2010, in cooperation with the Madrid City Hall and the now defunct Fundación Movilidad (mobility foundation), we organized the First Exposition to be visited on a Bike.

It was a show of graphic pieces hinging around the bicycle, all made expressly for that event.  A total of 29 works created by fabulous illustrators and graphic artists. We turned to them and, generously, they were stirred to participate, including 3ttman, Alma Larroca, Bakea, Cosas Mínimas, David Sánchez, Miguel Brieva, Lucía Corral, Santi Morilla, Puño, Littleisdrawing, Ricardo Cavolo, Marisa Morea and Iván Solbes, among others. 

 As its very name indicates, the idea behind the exhibition was for people to be able to visit and enjoy it on their bikes. This meant that we displayed the pieces on a large format on backlit Madrid city bus shelters between the Glorieta de Ruiz Jiménez traffic circle and the Plaza de Cibeles, passing through the Plaza de Colón. We designed a map with each of the works in the collection and called our friends, acquaintances and strangers alike to its opening that night, although the exhibit was to last a couple more days.

 The works included in the exhibition and the idea behind it came from creative-commons, and we offered institutions and groups the possibility of replicating it as appropriate. Since then, it has been shown in Seville’s Velocity, in Oaxaca, in Zaragoza, in the city of Vitoria’s Noche Verde, at Milán’s Bicycle Film Festival and at Madrid’s FestiBal con B in the Matadero. 

 This exposition to be visited on a bike is a fun, participative, longstanding cultural event that remains available today for anyone who wants to put bicycles in their place.