
- Client:
- Greenpeace
- Year:
- 2018
- Area:
- Energy, Feminism
- Alliances:
- Ciertas Producciones
- Rocío Saiz
- Carla Lucena
Services:
- Concept
- Event
- Curating
- Image
- Creative direction
- Art direction
- Copywriting
This project took shape in 2018, as part of Greenpeace’s Climate Change campaign, to continue to promote the replacement of the current corporate system based on fossil fuels with one that puts people and economic justice at the leading edge of a transition towards 100% sustainable efficient, reasonable renewable energy in the hands of the people. A transition that, to be fast enough, would need thousands of people to get involved in a host of ways.
More than half of the world’s population simply cannot be left out of the physical building of that system and they are certainly necessary in order to re-think the new energy model that has traditionally been controlled, conceived and activated by men whose perspective for more than half a century has focused on major centralized energy generation plants. In these vertically organized, opaque structures, the other factors in the system are secondary.
Visibility must be given to other angles on energy so that it can be seen in all of its complexity, not only from the nineteenth century perspective that has prevailed to date. Despite the fact that many are amply trained to do so, women have been excluded from decision-making on energy in Spain. Meanwhile, around the world they are both the most affected by climate change and the most exposed to energy poverty.

Greenpeace and Viernes joined forces to develop an action to boost women’s lead in the energy transition in all of its facets, making their action visible to serve as inspiration for others who might identify with them. They reflected new ways of understanding what that transition should consist of, on how women are participating and could participate from many different sectors, and on the barriers that are standing in the way and that must be removed.
Just as we see in the traditional energy sector, male chauvinism is part and parcel of music as well. The behavior and situations that are reproduced in the music business further inequalities and pose a barrier to the participation of women, whose role is normally relegated to merely interpreting music. In a sound test with the technicians, nearly always men, the leading singer or bands, when they are mostly women, are seen as subservient to the technicians. Visibility must be given to everyone in the sector.
Enérgicas (Energetic women) makes it clear that now is the time to use women’s energy, to raise their voices against energy poverty and so many other injustices they face day in and day out. To make ourselves heard, we sing and shout in a musical protest interpreted by women and produced by an essentially female team.
In Madrid’s Sala Riviera we brought together more than 20 performers, taking turns on two stages for 7 hours to vindicate clean, equitable energy and raise awareness about the importance of a transition out of our polluting, male chauvinist present.
To create an identity that will lend visibility to the energetic voice of women, we worked with Carla Lucena, and thanks to the collaboration of Rocío Saiz, we were able to generate the event’s content.
Energetic singers, groups of young women, professional women working in the field of music. Energetic women on center stage defending their leadership towards and urgent change of our climate, economic and social paradigm, all shouting to the four winds Energetic Revolution!















